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Public Relations Specialists

Public Relations Specialists

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Public Relations Specialists Description

Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.

Public Relations Specialists Related Job Titles

Account Executive, Account Supervisor, Audience Coordinator, Campaign Manager, Communications Director, Communications Manager, Communications Specialist, Community Relations Coordinator, Community Relations Manager, Concert Promoter, Consumer Advocate, Corporate Communications Director, Corporate Communications Specialist, Editorial and Design Specialist, Environmental Communications Specialist, Event Promoter, Image Consultant, Information and Communications Specialist, Information Specialist, Lobbyist, Management Analyst, Marketing And Public Relations Manager, Marketing Coordinator, Marketing Director, Marketing Specialist, Media Outreach Coordinator, Media Planner, Media Relations Specialist, Media Specialist, Motivational Speaker, Music Publicist, Political Advisor, Political Aide, Press Agent, Press Secretary, Promotion Specialist, Public Affairs Officer, Public Affairs Specialist, Public Information Coordinator, Public Information Officer, Public Information Specialist, Public Relations Account Executive, Public Relations Assistant, Public Relations Consultant, Public Relations Coordinator, Public Relations Counselor, Public Relations Officer, Public Relations Representative, Public Relations Specialist (PR Specialist), Publication Specialist, Publications Manager, Publicist, Publicity Agent, Publicity Consultant, Publicity Expert, Publicity Person, Publicity Writer, Relationship Manager, Service Promoter Salesperson, Shelter Advocate, Speech Writer, Sports Information Director, Sustainability Communicator,


Public Relations Specialists Related Careers
Public Relations Specialists Tasks
Core Tasks
  • Coach client representatives in effective communication with the public or with employees.
  • Respond to requests for information from the media or designate an appropriate spokesperson or information source.
  • Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
  • Plan or direct development or communication of informational programs to maintain favorable public or stockholder perceptions of an organization's accomplishments or agenda.
  • Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
  • Prepare or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.
  • Confer with production or support personnel to produce or coordinate production of advertisements or promotions.
  • Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
  • Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
  • Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
Supplemental Tasks
  • Coordinate public responses to environmental management incidents or conflicts.
  • Develop marketing campaigns for environmental technologies or services.
  • Develop plans or materials to communicate activities undertaken by organizations that are beneficial to the environment, public safety, or other important social issues.
  • Plan or direct development or communication of programs to maintain environmental responsibility.
  • Purchase advertising space or time as required to promote client's product or agenda.
  • Prepare or deliver speeches to further public relations objectives.
  • Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.

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